Our goals - Your path

Technical Sales Representative (Facade)

  • Works collaboratively with the appropriate Sales Manager to target and successfully sell to builders, applicators, architects, and distributors within the key target profile, leveraging key channel partners, dealers, and installers, by: (60%), Generating and growing new business within the assigned territory relative to the existing market by developing a territory-specific sales strategy centered on the definition of the key profile customer and a related sales approach for successful selling techniques to this target audience.
  • Proactively initiating action with target builders and applicators by finding creative methods to establish and maintain customer engagement.
  • Securing a high number of first appointments with target builder’s and applicators decision makers. Following-through with all selling activities to maximize close ratio. Establishing effective segment targeting positioning models.
  • Leveraging the Company brand and reputation, and specific sales tools and reporting activities and results, including photographs, customer testimonials, account data worksheets.
  • Increasing the Company’s product sales of “high value products from current sales volume. Ensuring conversions and sales are 100% compliant with the Company’s best practices and standards of quality.
  • Leveraging relationships to generate and qualify viable leads into opportunities. Concentrates business-focused selling efforts on customers within the target audience profile to create and retain sales demand for the Company’s Specialty products and positions the Company’s value proposition solution to the customer by: (20%)
  • Promoting features and benefits of the products to a target audience, including general contractors, builders, architects, plastering contractors, through in-person presentations, product knowledge sessions, and/or one-on-one meetings. Identifying core sales strategies that drive product brand awareness within the assigned market
  • Conducting market research via job site reviews to determine product utilization. Communicating expertise on the Company’s product installation best practices through job-site trials; and Calculating “On the Wall Costs” (OTWC) for each product line.
  • Ensuring that distributors are properly established with a line of credit and sufficient inventory levels. Establishing and meeting distributor goals by analyzing sales data.
  • Conducting a comprehensive profit analysis of the distributor pricing structure. Performing training seminars on an as needed basis. Establishing a strong line of communication with owners and other key-decision makers.
  • Sells the Company’s product to contractors and store purchasing agents via in-store channels (Professional Dealers), on the job site, and at appropriate events by: (20%) Establishing and utilizing dealer relationships to gain sales referrals and/or /leads.
  • Identifying qualified contractors that have the potential to be converted from using competitive products to using and promoting the Company’s products. Successfully developing and maintaining relationships with newly converted contractors to ensure product sales.
  • Identifying market-specific needs including competitive analysis, primarily determining where opportunity lies within their region and how to capitalize on it.  Providing product overviews and usage demonstrations to store associates and their customers and contractors on all Company products.
  • Ensuring that proper inventory levels are consistently maintained, including point of purchase materials and proper product levels

Your expertise - Our strength

Education/Experience Job Requirements:

  • Bachelor’s degree in Sales, Marketing, or related building products experience and/or
  • 5 or more years of successful sales experience selling commodity and value-added, whole solution products to customers within the consumer segment.
  • Experience with market development concepts [adoption lifecycle, market development checklist, and STP (segmenting / targeting / positioning) based on sustaining products and innovations.
  • Sales management and market development experience (preferred).


Required Skills:

  • Superior interpersonal and written/oral communication skills with the ability to relate well and cooperate with others to effectively coordinate activities and accomplish goals.
  • Proven success in developing new business and generating sales leads by managing a territory and selling activities.
  • Demonstrated ability in problem solving, crafting a win-win solution (collect data, establish facts, and draw valid conclusions in a timely basis) and negotiation with special emphasis on closing the sale.
  • Ability to communicate and work with cross-functional teams and all levels in the organization.
  • Results-oriented to ensure delivery of appropriate products and services in an accurate, complete, and timely fashion.
  • Demonstrated intermediate skills with the standard features of various personal computer word processing and spreadsheet software (Microsoft Word and Excel, PowerPoint, Outlook, Internet, and proprietary software).
  • Excellent presentation skills before both small and large groups.
  • A demonstrable capacity to keep abreast of new industry trends and best sales practices and how they would interact with Company products.
  • Willingness and ability to work from home office environment and structure a productive day with little to no supervision.
  • Strong self-directed organizational skills to organize time effectively on daily and weekly basis.
  • Demonstrated ability to execute on a plan and drive results.
  • Ability to maintain and upgrade individual skills set, per market, through continuous learning and market awareness.
  • Valid driver’s license.
  • Ability to travel overnight.

Going Beyond. Together.

Competitive Benefits: Health Insurance, 401k with company match, year-end profit-sharing bonus, paid time off, and paid holidays. Meaningful Work: Sika products enhance our surroundings and the work every employee completes helps positively impact daily lives by making our world stronger, more durable, and more reliable – every day. Company Culture: Sika centers work culture around entrepreneurship where individuals have the power to make decisions, learn from mistakes, and define their career.

Community Involvement: Sika takes active roles in our community and aims to support volunteer work and charitable endeavors across the United States through rebuilding and giving back. Sustainability Initiatives: Sika is committed to sustainable development, reducing environmental impacts, and assuming social responsibility. The company supports energy efficient projects and implements numerous measures aimed to boost economic, social, and ecological sustainability.

Sika Corporation is committed to a work environment that supports, inspires, and respects all individuals that apply. As an equal opportunity employer Sika will consider all qualified applicants without discrimination on the basis of race, color, religion, sex, pregnancy, sexual orientation, gender identity, age, disability, national or ethnic origin, or other protected characteristics.

About Sika

With over 100 years of experience, Sika is a worldwide innovation and sustainability leader in the development and production of systems and products for commercial and residential construction, as well as the marine, automotive, and renewable energy manufacturing industries. Sika has offices in over 100 countries with over 300 manufacturing facilities and more than 33,500 employees worldwide. With annual sales of 11.5+ billion dollars in 2022, our commitment to quality, innovation, and the environment as well as putting our customer’s needs first, encompasses why Sika is the global leader in our industries.